The Rise of Enterprise Mobile App Development
In today’s hyper-connected world, mobile devices aren’t just a convenience—they’re the backbone of modern business operations. Enterprise mobile app development is all about creating custom applications tailored specifically for internal use within organizations, streamlining workflows, boosting productivity, and enabling real-time decision-making. As companies race to digitize every corner of their operations, these apps have become a critical pillar in the digital transformation journey.
The numbers speak for themselves. According to a recent report by Statista, the global enterprise mobility market is expected to surpass $150 billion by 2027, fueled by a surge in remote work and the growing demand for seamless mobile access to business data. Gartner also predicts that by 2025, 70% of enterprises will accelerate their mobile app development to support digital initiatives. Whether it’s a retail giant optimizing its supply chain or a healthcare provider enabling secure patient data access on the go, organizations across industries are investing heavily in mobile-first solutions.
So, what’s driving this explosive growth? Simply put, enterprise apps empower employees to work smarter, not harder. They enable:
- Instant access to critical business data from anywhere
- Streamlined communication across teams and departments
- Enhanced security for sensitive corporate information
- Automation of routine tasks to free up valuable time
- Data-driven insights that support faster, smarter decisions
But it’s not all smooth sailing. Developing enterprise-grade apps comes with its own set of challenges—from integration with legacy systems to ensuring airtight security and managing costs. That’s why having a clear strategy is essential if you want your mobile initiative to succeed.
In this article, we’ll dive deep into the key benefits of enterprise mobile app development, explore common hurdles, outline proven strategies for success, and take a peek at what the future holds. Whether you’re a CIO plotting your next big move or an IT leader curious about where to start, you’ll find actionable insights to help you harness the full potential of enterprise mobility.
Understanding Enterprise Mobile Apps: Types and Use Cases
Enterprise mobile apps come in all shapes and sizes, but at their core, they’re about solving real business problems and empowering teams or customers on the go. Before you dive into development, it’s crucial to understand the landscape — what types of apps exist, how they’re used across industries, and which features separate the winners from the also-rans.
Types of Enterprise Mobile Apps: Employee-Facing vs. Customer-Facing
Broadly speaking, enterprise apps fall into two buckets: those designed for your workforce (employee-facing) and those built for your clients or partners (customer-facing).
Employee-facing apps streamline internal operations. Think of a field technician logging maintenance reports on-site, or a sales rep accessing up-to-date product catalogs during client visits. These apps boost productivity by putting critical tools and data right in employees’ pockets.
Customer-facing apps, on the other hand, enhance how your business interacts with clients. For example, a bank might launch a secure app for business account management, or a logistics company might offer real-time shipment tracking. These apps improve customer satisfaction, build loyalty, and can even open new revenue streams.
When it comes to development approaches, you’ve got options:
- Native apps (built separately for iOS and Android) provide the best performance and user experience but require more time and budget.
- Hybrid apps use web technologies wrapped in a native container — faster to build, but sometimes less smooth.
- Cross-platform frameworks like Flutter or React Native strike a balance, enabling a single codebase for both platforms while maintaining near-native performance.
Choosing the right approach depends on your timeline, budget, and the complexity of features you need.
Common Use Cases Across Industries
No matter your sector, there’s likely an enterprise app that can streamline workflows or improve service delivery. Here are some popular examples:
- Field Service Management: Utilities, telecoms, and manufacturing firms deploy apps that let technicians access work orders, update job statuses, and capture photos — all from remote locations.
- Sales Enablement: Mobile CRMs help sales teams pull up client histories, generate quotes, and close deals on the spot.
- HR and Internal Communication: Employee portals allow staff to submit leave requests, access pay stubs, or receive company announcements, fostering engagement and transparency.
- Supply Chain & Inventory: Retailers and distributors manage stock levels, track shipments, and coordinate suppliers, reducing costly delays.
- Customer Support: Apps with integrated chat or ticketing systems make it easier for clients to get help, while giving support teams better tools to resolve issues quickly.
“A well-designed enterprise app doesn’t just digitize existing processes — it reimagines them to be faster, smarter, and more user-friendly.”
Key Features of Successful Enterprise Apps
If you want your app to truly move the needle, it needs more than a slick interface. The best enterprise apps share some essential traits:
- Robust security: Protect sensitive data with encryption, secure authentication, and compliance with industry standards like GDPR or HIPAA.
- Scalability: Your app should handle growth — whether that’s more users, more data, or new features — without breaking a sweat.
- Integration capabilities: Seamless connection to existing systems (ERP, CRM, HRMS) ensures data consistency and reduces manual work.
- Offline functionality: Field teams often work in areas with spotty connectivity, so offline access is a must-have.
- Intuitive user experience: If it’s not easy to use, employees and customers simply won’t adopt it, no matter how powerful it is.
The Power of Tailored Enterprise Apps
While off-the-shelf solutions might seem tempting, custom enterprise apps are often the smarter long-term play. Why? Because they’re built around your unique workflows, compliance needs, and business goals — not a generic template.
For example, a global logistics company might need multilingual support and real-time GPS integration, while a healthcare provider prioritizes HIPAA compliance and patient data security. A tailored app ensures these priorities are baked in from day one.
Plus, custom apps can evolve alongside your business. As you expand or pivot, your app can be enhanced to support new processes — something cookie-cutter solutions struggle to offer.
In short, investing in a bespoke enterprise mobile app isn’t just about technology. It’s about creating a strategic asset that aligns perfectly with how your business operates, giving you a competitive edge in a crowded marketplace.
Benefits of Enterprise Mobile App Development
When it comes to driving business growth in today’s always-connected world, enterprise mobile apps are a true game-changer. They’re not just shiny tech toys — they’re powerful tools that streamline how your teams work, communicate, and make decisions. Whether you’re managing a global workforce or a local team, the right mobile app can transform productivity, boost collaboration, and help you outpace the competition.
Enhanced Productivity and Efficiency
Imagine your employees ditching endless email threads and clunky spreadsheets for intuitive, mobile-first workflows. That’s the magic of enterprise apps. They centralize critical business functions — from inventory management to sales tracking — all in the palm of your hand. No more manual data entry or chasing paper trails. Instead, employees can:
- Access real-time data from anywhere, even on the go
- Automate repetitive tasks like approvals or reporting
- Sync seamlessly with backend systems like ERP or CRM
- Reduce costly errors that come from outdated or duplicate information
For example, a logistics company using a custom app can track shipments live, update delivery statuses instantly, and reroute drivers in real time. The result? Faster operations, fewer mistakes, and happier customers. When your team spends less time on grunt work, they can focus on what really matters — growing the business.
Improved Communication and Collaboration
Keeping everyone in sync is tough, especially with remote teams spread across cities — or even continents. Enterprise mobile apps break down those barriers by creating a central hub for communication and teamwork. Think instant messaging, video calls, and shared project spaces — all accessible from a smartphone or tablet.
Take a construction firm, for instance. On-site workers can snap photos of progress, flag issues, or request materials directly through the app, while managers review updates in real time from HQ. This tight feedback loop helps projects stay on track and reduces costly delays. Plus, when employees feel connected and informed, morale and engagement naturally improve.
Pro tip: Prioritize user-friendly design so your app becomes a go-to tool, not just another piece of software collecting dust.
Data-Driven Decision Making
We all know that gut instincts alone don’t cut it anymore. With enterprise apps, you can capture and analyze a wealth of data — from employee performance to customer behavior — and turn it into actionable insights. Built-in dashboards and custom reports empower managers to spot trends, identify bottlenecks, and make smarter, faster decisions.
For example, a retail chain might notice through app analytics that certain stores consistently run low on popular products. Armed with this info, they can adjust inventory in advance, preventing stockouts and lost sales. When your decisions are backed by real-time data, you’re not just reacting — you’re staying ahead of the curve.
Competitive Advantage and Customer Satisfaction
At the end of the day, enterprise mobile apps aren’t just about internal benefits. They can also supercharge your customer experience. Faster response times, personalized service, and seamless transactions all add up to happier clients who stick around longer.
Consider a financial services firm that equips its advisors with a secure, mobile CRM. Advisors can pull up client portfolios on the fly, provide instant updates, and offer tailored advice during meetings — no laptop required. This level of responsiveness builds trust and loyalty, setting the firm apart from less agile competitors.
In many industries, adopting mobile-first operations isn’t just an upgrade — it’s a necessity to stay relevant. Companies that embrace enterprise mobility early often see increased market share, better customer retention, and a stronger brand reputation.
Bringing It All Together
To sum it up, investing in enterprise mobile app development pays dividends across the board. You’ll streamline workflows, empower your teams, harness data for smarter decisions, and deliver experiences your customers love. The key is to build apps that truly fit your business needs — intuitive, integrated, and scalable. Do that, and you won’t just keep up with the competition. You’ll leave them in the dust.
Challenges in Enterprise Mobile App Development
Building a successful enterprise mobile app isn’t just about coding a slick interface or packing it with features. The real challenge lies beneath the surface — juggling complex security requirements, integrating with aging legacy systems, winning over skeptical employees, and ensuring your app can scale as your business grows. Let’s unpack these hurdles and how smart teams tackle them.
Security and Compliance Concerns
When you’re dealing with sensitive business data, security isn’t optional — it’s mission-critical. Enterprises must protect customer information, trade secrets, and employee data, all while meeting strict regulatory standards like GDPR, HIPAA, or PCI DSS. A single breach can cost millions and shatter customer trust in a heartbeat.
What does airtight security look like in practice? It means implementing:
- End-to-end encryption to safeguard data in transit and at rest
- Multi-factor authentication (MFA) to reduce unauthorized access
- Role-based access controls so employees only see what they need
- Regular security audits and penetration testing to catch vulnerabilities early
- Compliance monitoring to ensure you’re meeting industry regulations
Data privacy is another piece of the puzzle. For example, a finance app must ensure all transactions are encrypted and logged securely, while a healthcare app needs to anonymize patient records to comply with HIPAA. Bottom line: bake security and compliance into your app from day one — retrofitting it later is costly and risky.
Integration with Legacy Systems
Most enterprises aren’t starting from scratch — they’ve got a tangled web of legacy software running core operations. The challenge? Making your shiny new app play nice with these older systems. Without seamless integration, you risk data silos, workflow disruptions, and frustrated users.
Picture a global retailer with a 20-year-old inventory management system. To enable real-time stock updates on a new mobile sales app, developers must build custom APIs or middleware that bridge the gap. This often requires:
- Deep understanding of legacy architectures
- Custom connectors or data adapters
- Robust API management to handle data flow and security
- Extensive testing to avoid breaking existing workflows
The key is to design your app with flexible integration points and plan for incremental modernization — replacing or upgrading legacy components over time rather than all at once.
User Adoption and Change Management
Even the most feature-rich app will flop if employees don’t actually use it. Resistance to change is a real hurdle, especially in large organizations with entrenched workflows. Maybe staff worry the app will slow them down, or they simply prefer the old way of doing things.
Winning hearts and minds requires a thoughtful change management strategy:
- Involve users early — gather feedback during design to ensure the app solves real problems
- Offer hands-on training tailored to different roles and tech skill levels
- Communicate the “why” — how the app makes their jobs easier, not harder
- Identify champions within teams who can advocate for adoption
- Gather feedback post-launch and iterate quickly based on real-world use
I’ve seen companies turn skeptics into superfans simply by demonstrating how much faster or easier a task becomes on the app versus the old system. Sometimes, it’s that simple.
Scalability and Maintenance
Launching your app is just the beginning. Enterprises need solutions that can scale with growth, handle spikes in usage, and evolve alongside changing business needs. Neglecting this can lead to performance bottlenecks, costly downtime, or apps that quickly become obsolete.
Smart planning involves:
- Choosing scalable cloud infrastructure that can flex up or down as needed
- Modular architecture so you can add new features without major rewrites
- Automated testing and CI/CD pipelines to ship updates faster and safer
- Proactive monitoring to catch issues before they impact users
- Clear maintenance plans for security patches, OS updates, and feature enhancements
Pro tip: Think of your enterprise app as a living product, not a one-and-done project. The more you invest in scalability and maintenance upfront, the less you’ll scramble (and spend) down the road.
Navigating the Complexity
Enterprise mobile app development is a balancing act — keeping data secure, bridging old and new systems, winning over users, and planning for the future. There’s no silver bullet, but with a clear-eyed view of these challenges and a proactive approach, you can transform obstacles into opportunities. The payoff? Apps that don’t just work, but truly empower your teams and move your business forward.
Key Strategies for Successful Enterprise Mobile App Development
Building an enterprise mobile app isn’t just about slapping together some code and calling it a day. It’s about crafting a tool that propels your business forward, empowers your teams, and delights your users. To get there, you need a clear game plan. Let’s break down the key strategies that separate successful enterprise apps from the ones that never quite get off the ground.
Define Clear Objectives and KPIs from Day One
Before a single line of code is written, ask yourself: What problem are we solving? Is it streamlining internal workflows, improving customer engagement, or enabling real-time data access for field teams? Pinpointing your core objectives helps align everyone — from executives to developers — around a shared vision.
More importantly, tie these goals to measurable KPIs. For example, if your goal is to boost sales productivity, track metrics like lead response time or conversion rates post-launch. If it’s about operational efficiency, measure reductions in manual data entry or error rates. This way, you’re not just building an app — you’re creating a business asset with quantifiable ROI.
Choose the Right Development Approach
One of the biggest decisions you’ll face is whether to build a native, hybrid, or cross-platform app. Each has its pros and cons, and the best choice depends on your specific needs:
- Native apps (built separately for iOS and Android) offer superior performance, security, and user experience, but come with higher costs and longer development times.
- Hybrid apps use web technologies wrapped in a native shell, making them faster and cheaper to develop, but they may sacrifice performance and polish.
- Cross-platform frameworks like Flutter or React Native strike a balance, enabling a single codebase with near-native performance.
For instance, a Fortune 500 retailer chose React Native to unify their employee-facing apps across devices, cutting development time by 30% while maintaining a smooth user experience. The takeaway? Match your approach to your timeline, budget, and the complexity of features you need.
Prioritize User Experience and Design
An enterprise app is only as good as its adoption rate. If it’s clunky or confusing, employees will find workarounds or simply avoid using it. That’s why intuitive UX is non-negotiable. Think clean navigation, minimal clicks to complete key tasks, and accessibility features that accommodate all users.
Consider running user workshops or beta testing with a small group before full rollout. Their feedback can reveal pain points you might overlook. Remember, design isn’t just about aesthetics — it’s about making workflows faster and easier. A well-designed dashboard, for example, can help a sales rep close a deal on the spot instead of fumbling through menus.
Pro tip: Don’t just design for today. Plan for scalability and future features so your app grows with your business, not against it.
Bake in Security from the Start
Enterprise apps handle sensitive data — financials, customer info, trade secrets. A breach isn’t just embarrassing; it can be catastrophic. So, security should be woven into the fabric of your app from day one, not tacked on at the end.
Implement multi-factor authentication, end-to-end encryption, and strict access controls. Stay compliant with industry regulations like GDPR or HIPAA if applicable. And don’t forget about mobile-specific threats: enforce device-level security policies and enable remote wipe capabilities for lost or stolen devices.
Embrace Agile Development and Continuous Improvement
Gone are the days of waterfall projects that take years to launch. The most successful enterprise apps evolve through rapid, iterative cycles. Start with a minimum viable product (MVP), get it into users’ hands quickly, then refine based on real-world feedback.
Hold regular sprint reviews, gather insights from analytics, and don’t be afraid to pivot if something isn’t working. For example, a logistics company might discover their drivers prefer voice commands over manual input — so they’d prioritize integrating voice features in the next sprint.
Don’t Skimp on Testing and Quality Assurance
Last but definitely not least, test early and often. Enterprise apps need to perform flawlessly under heavy loads, across countless device types, and within complex IT environments. Your QA strategy should include:
- Unit testing: Catch bugs at the code level
- Integration testing: Ensure smooth data flow between systems
- User acceptance testing: Validate real-world usability
- Security testing: Identify vulnerabilities before hackers do
- Performance testing: Confirm the app runs smoothly even at scale
Think of testing as your insurance policy. It might take extra time upfront, but it saves you from costly fixes — or worse, a failed rollout — down the line.
In short, successful enterprise mobile app development is about strategic alignment, smart technology choices, relentless focus on the user, airtight security, and a commitment to continuous improvement. Nail these strategies, and you won’t just launch an app — you’ll launch a powerful engine for business growth.
Real-World Examples and Case Studies
When it comes to enterprise mobile apps, nothing proves their value quite like real-world success stories. Let’s look at how two very different companies—one in logistics, the other in retail—used custom mobile solutions to solve big challenges, boost efficiency, and drive serious ROI. These examples highlight what’s possible when you tailor technology to your unique business needs.
Case Study 1: Streamlining Field Operations in Logistics
Imagine a logistics company managing hundreds of drivers and thousands of deliveries daily. Before their app overhaul, dispatchers relied on endless phone calls and paper logs, leading to delays, errors, and frustrated customers. They decided to invest in a custom enterprise mobile app that connected drivers, dispatchers, and management in real time.
The results? Transformational. Drivers now receive digital route updates instantly, log delivery confirmations with a tap, and report issues through the app instead of waiting on hold. Dispatchers can track every vehicle’s location live, reroute on the fly, and reduce idle time. This alone slashed delivery delays by 30% and reduced fuel costs by 15%. Plus, automated reporting saved managers hours each week, freeing them up to focus on strategic growth instead of chasing paperwork.
Case Study 2: Enhancing Customer Engagement in Retail
Now, let’s switch gears to retail. A major fashion brand wanted to deepen customer relationships beyond just transactions. They launched a sleek, user-friendly mobile app that combined loyalty rewards, personalized offers, and seamless mobile checkout. The key was making the app truly valuable to shoppers—not just a digital catalog, but a personalized shopping assistant in their pocket.
Within six months, active app users increased by 50%. Even better, customers using the app spent 25% more per visit than those who didn’t. Push notifications about exclusive sales and new arrivals drove repeat visits, while tailored rewards boosted loyalty program sign-ups by 40%. This wasn’t just about flashy features—it was about creating a direct, engaging channel that kept their brand top-of-mind and wallets open.
Lessons Learned and Best Practices
What do these stories teach us? Successful enterprise app deployments tend to follow a few golden rules:
- Solve a real pain point. Whether it’s cutting paperwork or rewarding loyal customers, the app must address genuine business needs.
- Prioritize user experience. If it’s clunky or confusing, employees and customers won’t use it—no matter how powerful it is behind the scenes.
- Integrate with existing systems. The best apps pull in live data from ERPs, CRMs, and other platforms to provide a seamless workflow.
- Iterate based on feedback. Both companies rolled out MVPs first, then added features based on user input to ensure adoption and value.
Pro tip: Don’t just digitize existing processes—rethink them. Sometimes the biggest gains come from reimagining workflows entirely, not just moving paper forms to a screen.
Statistics and ROI Metrics: The Hard Numbers
Numbers tell the story better than any marketing pitch. According to recent industry surveys:
- 74% of enterprises saw improved employee productivity after adopting mobile apps.
- Companies deploying custom enterprise apps report an average ROI of 35% within the first year.
- Mobile-enabled workflows reduce operational costs by up to 23%.
- In retail, brands with successful customer apps see an average 30% increase in purchase frequency.
Put simply, the investment pays off—often faster than you might expect. Whether it’s shaving minutes off every delivery or turning occasional shoppers into loyal fans, enterprise mobile apps can transform the way you work and connect.
Enterprise mobility isn’t just a tech upgrade; it’s a strategic move that can unlock new efficiencies, deepen customer relationships, and boost your bottom line. The key is to focus on real-world problems, build with your users in mind, and measure relentlessly. When you do, the results speak for themselves.
Future Trends in Enterprise Mobile App Development
Enterprise mobile apps are no longer just about digitizing workflows—they’re rapidly evolving into intelligent, interconnected ecosystems that power business innovation. The next five years promise a seismic shift, driven by emerging technologies and changing user expectations. So, what’s on the horizon for enterprise mobility? Let’s dive into the trends shaping the future.
The Rise of Intelligent, Immersive Technologies
Emerging tech like AI, machine learning, IoT, and AR/VR are transforming how enterprises build and use mobile apps. Imagine a field service app that uses IoT sensors to detect equipment failures in real time, then leverages AI to recommend fixes before a technician even arrives. Or a sales enablement app that uses augmented reality to let reps showcase products virtually during client meetings. These aren’t sci-fi fantasies—they’re already happening. According to Gartner, by 2025, over 70% of enterprise apps will incorporate some form of AI to automate tasks, personalize experiences, and surface actionable insights. The bottom line? Smarter apps mean more efficient teams and happier customers.
5G and Beyond: Fueling Richer Mobile Experiences
Fast, reliable connectivity is the backbone of next-gen enterprise apps—and with 5G rolling out globally, the possibilities are exploding. We’re talking about near-instant data transfer, ultra-low latency, and support for millions of connected devices simultaneously. For businesses, this means:
- Real-time collaboration: Seamless video conferencing, AR training, or remote diagnostics without lag.
- Enhanced data collection: Continuous streams from IoT devices for immediate analytics.
- Immersive experiences: Smooth AR/VR applications for design, support, or sales.
Think about a construction manager walking through a job site, streaming 4K video back to headquarters, while overlaying blueprints in augmented reality—all on a mobile device. 5G makes that not just possible, but practical.
The Democratization of Development with Low-Code/No-Code
Not every company has a battalion of developers on standby. That’s where low-code and no-code platforms come into play, empowering non-technical staff to build and customize mobile apps themselves. This speeds up deployment dramatically—sometimes from months to mere days. Gartner predicts that by 2026, 80% of technology products and services will be built by those who aren’t professional developers. The benefits? Faster innovation, lower costs, and apps that are closely aligned with real user needs. If you haven’t explored these platforms yet, now’s the time.
Security and Privacy: The Never-Ending Battle
As enterprise apps get smarter and more connected, they also become juicier targets for cybercriminals. The future of mobile app security will hinge on proactive, layered defenses. Expect to see more:
- Zero-trust architectures: Never assume trust, always verify.
- Biometric authentication: Fingerprints, facial recognition, and even behavioral biometrics.
- AI-driven threat detection: Real-time monitoring to spot anomalies before damage is done.
- Privacy-by-design: Embedding compliance (like GDPR or CCPA) into the app from day one.
It’s not just about keeping the bad guys out—it’s about building trust with your users and customers. After all, a data breach can cost you far more than just money; it can cost your reputation.
What’s Next? Predictions for the Next Five Years
Looking ahead, enterprise mobility will become less about “having an app” and more about creating connected, intelligent experiences that drive real business value. Here’s what I expect:
- Hyper-personalization: Apps that adapt in real time to user behavior and context.
- Seamless integration: Mobile apps deeply woven into broader digital ecosystems—ERP, CRM, IoT, cloud.
- Voice and conversational interfaces: Making complex workflows as simple as speaking a command.
- Edge computing: Processing data closer to the source for faster insights and reduced latency.
- Greater agility: Thanks to modular, API-driven architectures, adding new features will be faster and less disruptive.
The takeaway? Forward-thinking enterprises won’t just react to these trends—they’ll harness them to build smarter, faster, and more secure mobile experiences that truly empower their teams and delight their customers.
If you want your enterprise apps to stand the test of time, start planning for these trends now. Because in the fast-evolving world of mobile, the future waits for no one.
Conclusion: Embracing Mobile-First Enterprise Strategies
In today’s hyper-connected world, going mobile-first isn’t just a nice-to-have — it’s a competitive necessity. From streamlining internal workflows to delivering seamless customer experiences, enterprise mobile apps are transforming how businesses operate and innovate. The key benefits we’ve explored — increased productivity, real-time data access, improved decision-making, and deeper customer engagement — all point to one thing: mobile is the engine driving modern enterprise growth.
But success doesn’t come from simply building an app and hoping for the best. It takes a well-planned, secure, and user-centric approach. That means putting your employees’ and customers’ needs front and center, designing intuitive interfaces, and ensuring airtight security to protect sensitive data. Companies that get this right often see faster adoption rates, higher ROI, and fewer headaches down the line.
Your Mobile-First Game Plan
To truly harness the power of enterprise mobility, focus on these essentials:
- Start with clear business goals. What problems are you solving, and how will mobile help?
- Prioritize user experience. If it’s not intuitive, your teams won’t use it.
- Build for security and compliance. Protect data without compromising usability.
- Plan for scalability. Your app should grow alongside your business.
- Invest in ongoing updates and support. Mobile is never “done”; it’s an evolving asset.
Remember: A great enterprise app isn’t just a piece of software — it’s a strategic tool that empowers your people and accelerates innovation.
Forward-thinking companies are already leveraging mobile solutions to outpace competitors, adapt faster, and unlock new revenue streams. If you haven’t yet embraced a mobile-first mindset, now’s the time to start. Invest wisely, plan carefully, and put your users at the heart of every decision. Do that, and you won’t just keep up with the digital revolution — you’ll lead it.