Technologies Bettering Senior Care: Eldercare Innovations

March 3, 2025 24 min read
Technologies Bettering Senior Care: Eldercare Innovations

The New Age of Eldercare

As the world’s population ages at an unprecedented pace, eldercare has become one of the defining challenges—and opportunities—of our time. By 2050, nearly 1 in 6 people globally will be over 65. That’s a staggering demographic shift, and it means rethinking how we support seniors to live healthier, safer, and more fulfilling lives. Eldercare isn’t just about managing illness or frailty; it’s about empowering older adults to maintain independence, dignity, and connection as they age.

Yet, the reality on the ground is complex. Seniors face hurdles like chronic health conditions, mobility limitations, social isolation, and cognitive decline. Caregivers—whether family members or professionals—often juggle emotional stress, financial strain, and a lack of resources. Healthcare providers, meanwhile, are stretched thin trying to deliver personalized care at scale. The result? Gaps in support that can lead to avoidable hospitalizations, decreased quality of life, and burnout across the board.

Enter Technology: A Game Changer for Senior Care

Here’s the good news: innovation is stepping up to bridge these gaps. From AI-powered fall detection to telehealth platforms that connect seniors with doctors from their living rooms, technology is transforming how we approach eldercare. Imagine smart home sensors that alert caregivers if a loved one hasn’t gotten out of bed, or wearable devices that monitor heart rate and medication adherence in real time. These aren’t sci-fi fantasies—they’re real solutions making a tangible difference today.

In this article, you’ll discover:

  • Breakthroughs in remote health monitoring and virtual care
  • Assistive devices enhancing mobility and safety
  • Social technologies combating loneliness and cognitive decline
  • Data-driven tools helping caregivers manage care more effectively

Because at the end of the day, eldercare innovation isn’t just about gadgets—it’s about giving seniors the chance to thrive, not just survive, in this new age. Let’s explore how technology is rewriting the story of aging for the better.

The Challenges in Traditional Senior Care

Caring for our aging loved ones is a deeply personal journey, but it’s also riddled with hurdles that can feel overwhelming. One of the biggest issues? Isolation. Nearly one in four adults over 65 are considered socially isolated, according to the National Academies of Sciences. That loneliness isn’t just sad—it’s downright dangerous, increasing risks of dementia, heart disease, and depression. Add to that the prevalence of chronic health conditions—think diabetes, arthritis, Alzheimer’s—and you’ve got a complex puzzle that traditional senior care often struggles to solve.

Then there’s mobility. As seniors lose physical strength or balance, even simple tasks like getting out of bed or walking to the bathroom can become risky business. Falls remain the leading cause of injury-related death among older adults, costing billions annually in healthcare expenses. And yet, many care settings lack the resources or tools to monitor movement proactively, leaving families anxious and seniors vulnerable.

The Human and Financial Toll

Behind every statistic is a family juggling emotional stress and financial strain. Hiring in-home aides or securing a spot in a quality assisted living facility can cost thousands per month. Medicare and insurance don’t always cover what’s truly needed, forcing tough decisions. Meanwhile, unpaid family caregivers—often adult children balancing work and kids—pour in an estimated 36 billion hours of care annually in the U.S. alone. That’s a heroic effort, but it’s also a recipe for burnout, guilt, and strained relationships.

Healthcare systems feel the pinch, too. Chronic conditions and preventable injuries lead to frequent emergency visits and hospital readmissions, inflating costs and stretching already thin resources. When caregivers are in short supply—a growing problem as the population ages—the entire system risks buckling under the pressure. The World Health Organization projects a global shortfall of 18 million health workers by 2030, many of whom are essential for eldercare.

Gaps in Access and Quality

Not all seniors have the same access to quality care. Urban centers might offer a range of options, but rural areas often lack specialists or even basic support services. Even within facilities, quality can be inconsistent—some boast innovative programs, while others struggle with understaffing or outdated practices. Seniors who prefer to age in place face hurdles, too: limited transportation, poor internet connectivity (making telehealth tricky), or homes not designed for mobility challenges.

Here are some of the biggest gaps traditional care struggles to fill:

  • Continuous monitoring: Early detection of health declines or emergencies is often missed
  • Personalization: Care plans rarely adapt dynamically to changing needs
  • Mental health support: Emotional well-being frequently takes a back seat
  • Family communication: Relatives feel out of the loop or powerless to help
  • Resource allocation: Staff stretched thin, leading to rushed or inconsistent care

Why Innovation Matters

So, why does all this cry out for fresh thinking? Because the status quo simply can’t keep up. The senior population is booming—expected to double globally by 2050—and their needs are more complex than ever. Relying solely on traditional models risks leaving millions underserved, isolated, or at risk for preventable harm.

Innovation isn’t just about adding new gadgets or apps. It’s about reimagining how we connect seniors with care, empower families, and support overworked caregivers. Think smart sensors that detect falls instantly, AI tools that predict health issues before they escalate, or virtual companions that ease loneliness. These aren’t futuristic fantasies—they’re practical solutions that can transform eldercare from reactive to proactive, fragmented to holistic.

At its core, innovating eldercare means honoring our elders with the dignity, safety, and connection they deserve—without breaking the backs of families or the healthcare system.

To get there, we need to bridge the gaps that have plagued traditional care for decades. And that starts by embracing technologies designed not just to treat illness, but to enhance quality of life—helping seniors live healthier, happier, and more connected lives as they age.

Smart Home Technologies Enhancing Independent Living

Imagine a world where your home quietly looks out for you—reminding you to take your medication, lighting up hallways as you walk at night, or even calling for help if you take a tumble. For seniors who want to age comfortably in their own homes, this isn’t wishful thinking. Thanks to smart home technology and the Internet of Things (IoT), independent living is safer and more achievable than ever before. It’s about blending everyday comfort with subtle, powerful support systems that respect autonomy while offering peace of mind.

How IoT Devices Empower Aging in Place

At the heart of these innovations are IoT devices—tiny sensors, smart appliances, and connected gadgets that “talk” to each other across your home. These systems gather data, automate routines, and send alerts when something’s amiss. For seniors, this means a safety net that doesn’t feel intrusive. For example, motion sensors can detect unusual inactivity, signaling a potential fall or health issue. Smart thermostats adjust temperatures automatically, reducing the risk of overheating or chills. And voice assistants like Amazon Alexa or Google Nest transform complex tasks into simple voice commands—whether it’s setting medication reminders or calling a loved one.

The best part? These technologies work quietly in the background, enabling seniors to maintain their routines and independence, while families and caregivers gain reassurance that someone—or rather, something—is always keeping watch.

Real-World Examples: From Smart Lights to Fall Detection

Let’s get specific. Here are some standout smart home solutions making waves in eldercare:

  • Voice assistants: Beyond playing music or weather updates, these devices help seniors manage appointments, control lights, or even contact emergency services—just by speaking.
  • Fall detection sensors: Wearables like Apple Watch or wall-mounted sensors from companies like Vayyar Home can identify sudden falls and automatically alert caregivers, often within seconds.
  • Automated lighting: Motion-activated lights illuminate hallways and bathrooms at night, reducing trip hazards without fumbling for switches.
  • Medication reminders: Smart pill dispensers such as MedMinder or apps synced with voice assistants provide timely alerts, helping prevent missed or double doses.
  • Door and window sensors: These send notifications if a door is left open or opened unexpectedly, enhancing security especially for seniors with cognitive decline.

Together, these tools build an environment tailored for safety and convenience—without sacrificing dignity or independence.

Benefits for Seniors and Their Families

What does all this tech add up to? Quite a lot, actually. Seniors gain the freedom to stay in familiar surroundings, on their own terms. They’re empowered to manage daily routines more easily, boosting confidence and reducing feelings of dependence. Meanwhile, families get priceless peace of mind knowing they’ll be alerted if something’s wrong—without having to hover or constantly check in.

In fact, a recent AARP survey found that over 75% of adults aged 50+ want to remain in their homes as they age, and smart home technologies are a key enabler. When used thoughtfully, they can delay or even prevent the need for costly assisted living, all while improving quality of life.

Callout:
“Smart home tech isn’t about replacing human care—it’s about extending independence and creating a safety net that’s always on.”

Tips for Selecting and Implementing Smart Home Solutions

Of course, not every gadget fits every senior’s needs. Here’s how to make smart choices:

  1. Start simple: Begin with one or two devices—like a voice assistant or smart lights—to avoid overwhelm.
  2. Prioritize needs: Focus on safety-critical areas first, such as fall detection or medication management.
  3. Check compatibility: Make sure devices work well together, ideally within the same ecosystem (e.g., Google Home or Amazon Alexa).
  4. Consider ease of use: Look for intuitive interfaces and minimal setup. If a senior isn’t tech-savvy, voice controls are often easiest.
  5. Plan for privacy: Review data policies and disable unnecessary features to protect sensitive information.
  6. Involve the senior: Let them try out devices before committing, ensuring they feel comfortable and in control.

Rolling out smart home solutions gradually—and with plenty of support—helps seniors embrace the benefits without feeling like they’re losing autonomy. Remember, the goal isn’t to fill a house with gadgets, but to create a safer, more responsive environment that adapts to their needs.

The Bottom Line

Smart home technology is quietly revolutionizing eldercare, offering seniors the chance to age with grace, safety, and independence right where they feel most comfortable. By blending everyday convenience with discreet support, these innovations empower seniors to live life on their own terms—and give families the peace of mind they deserve. With a thoughtful approach, you can turn any home into a safer haven, one smart device at a time.

Telehealth and Remote Monitoring: Expanding Access to Care

Imagine if your aging parent could see their doctor without leaving the comfort of their favorite armchair. That’s the promise of telehealth—and it’s fast becoming a lifeline for millions of seniors. Virtual consultations have exploded in popularity, especially after the pandemic shined a spotlight on the need for safe, convenient care. For older adults with mobility issues, chronic illnesses, or those living in rural areas, telemedicine bridges the gap—no more stressful travel or endless waiting rooms. Instead, a video call connects them directly to specialists, therapists, or primary care providers, all from home.

But telehealth isn’t just about video chats. It’s supercharged by a new wave of wearable health devices and remote monitoring tools. Think of smartwatches that track heart rhythms, blood pressure cuffs that beam data straight to a nurse, or glucose monitors that send alerts if sugar levels spike. These gadgets allow seniors—and their care teams—to keep tabs on chronic conditions like diabetes, hypertension, or COPD in real time. The result? Problems get caught early, meds can be adjusted quickly, and unnecessary ER visits are slashed. It’s proactive care, rather than crisis management.

How Telehealth and Remote Monitoring Improve Outcomes

This tech-driven approach isn’t just convenient—it’s proving to be a game-changer for health outcomes. Studies show that remote monitoring helps reduce hospital readmissions by up to 25% for chronic disease patients. And fewer hospital trips mean less exposure to infections, lower healthcare costs, and more time spent living life—not sitting in waiting rooms. Here’s what makes it so effective:

  • Early warning system: Continuous data streams flag issues before they escalate
  • Personalized care plans: Doctors tailor treatment based on real-time insights
  • Medication adherence: Reminders and monitoring boost compliance
  • Family involvement: Caregivers get updates, so they’re in the loop
  • Peace of mind: Seniors feel supported without feeling smothered

In short, telehealth empowers seniors to manage their health more independently, while still having a safety net.

Real-World Success Stories

Let’s put faces to these numbers. Take the Veterans Health Administration—the largest telehealth provider in the U.S.—which saw a 56% reduction in hospital admissions among seniors enrolled in its remote monitoring programs. Or consider Mercy Virtual Care Center in Missouri, a “hospital without beds,” where elderly patients receive round-the-clock monitoring from a team of clinicians. One 78-year-old woman with congestive heart failure avoided multiple ER trips because her care team spotted fluid retention early and adjusted her meds remotely. These aren’t isolated wins—they’re proof that tech-driven eldercare is working.

Even smaller communities are getting in on the act. Rural clinics now partner with telehealth hubs to bring geriatric specialists to places that never had them before. Seniors in these areas report feeling more connected and less isolated, since they don’t have to choose between care and the hassle of travel. It’s democratizing healthcare, one video call at a time.

Making It Work for Your Loved Ones

If you’re caring for an aging parent, consider how telehealth and remote monitoring could fit into their routine. Start by:

  1. Checking their internet setup: Reliable Wi-Fi is key for smooth calls
  2. Choosing user-friendly devices: Look for big buttons, simple interfaces
  3. Talking to their doctor: Ask if remote monitoring is right for managing their conditions
  4. Setting reminders: Help them remember appointments and device charging
  5. Staying involved: Join virtual visits when possible to stay in the loop

“The beauty of telehealth is that it brings care to the patient, rather than dragging the patient to care.”

By embracing these innovations, you’re not just making healthcare easier—you’re giving seniors the chance to thrive on their own terms. Because at its heart, eldercare technology isn’t about gadgets; it’s about dignity, connection, and living well, every single day.

Assistive Robotics and AI: Revolutionizing Daily Support

Imagine a world where a friendly robot reminds your grandmother to take her pills, chats with her to ease loneliness, and even helps steady her as she walks across the room. That’s not a sci-fi fantasy anymore—it’s the reality of assistive robotics and AI in eldercare. As the senior population grows, these technologies are stepping up to fill critical gaps, offering personalized, around-the-clock support that empowers older adults to live more independently, safely, and happily.

Meet the New Care Team: Eldercare Robots

Today’s eldercare robots come in all shapes and sizes, each designed to tackle a different challenge seniors face. You’ll find:

  • Social companion robots like ElliQ or PARO the seal, which engage seniors in conversation, play music, or respond to touch—helping reduce isolation and boost emotional well-being. Studies show that interacting with social robots can lower anxiety and even improve mood in dementia patients.
  • Mobility assist robots such as the robotic walker “Robear” developed in Japan, which can gently lift patients from bed to wheelchair or help stabilize them as they move, reducing fall risk and injury.
  • Automated medication dispensers like Hero or MedMinder, which use smart scheduling and alerts to ensure the right dose is taken at the right time—critical when managing complex medication regimens.

Together, these tools create a safety net that supports both seniors and their human caregivers, covering everything from companionship to physical assistance.

Smarter Minds: AI for Cognitive Support

Beyond physical help, AI-powered tools are making huge strides in supporting seniors’ mental health, particularly those living with dementia or Alzheimer’s. Interactive apps and voice assistants can guide users through memory exercises, remind them of daily routines, or even recognize early signs of cognitive decline.

For example, AI platforms like MindMate or RetiSpec analyze speech patterns, eye movements, or behavior changes to detect subtle shifts that might indicate worsening symptoms. This early detection allows families and clinicians to intervene sooner, potentially slowing disease progression and tailoring care plans more effectively.

And it’s not just about monitoring—these tools actively engage seniors. Think of personalized quizzes, reminiscence therapy sessions with old family photos, or conversational prompts that keep the mind sharp and spirits high.

Less Burnout, More Connection

One of the biggest benefits of assistive robotics and AI? They help reduce the heavy workload on caregivers—both professional staff and family members. Instead of constantly worrying about medication schedules or fall risks, caregivers can focus on what really matters: meaningful, human connection.

Robots can handle routine reminders, nighttime monitoring, or physically demanding tasks like lifting, which lowers injury risk for staff and creates a safer environment overall. Facilities using social robots often report improved resident engagement and reduced agitation, freeing up caregivers to provide more personalized, compassionate care.

“Robots won’t replace human touch—but they can free up precious time for caregivers to do what machines can’t: offer empathy, understanding, and companionship.”

Of course, weaving AI and robotics into eldercare isn’t without challenges. Privacy concerns loom large—especially as these devices collect sensitive health data. It’s crucial to build systems that respect seniors’ autonomy, ensure informed consent, and safeguard personal information.

There’s also the risk of over-reliance. While robots can ease loneliness, they shouldn’t replace genuine human interaction. Striking the right balance means using technology to complement—not substitute—the care and companionship seniors deserve.

Looking ahead, the potential is enormous. We’re talking about robots that learn individual preferences, AI that predicts health issues before they escalate, and tools that adapt in real time to a senior’s changing needs. As these technologies evolve, they’ll become even more intuitive, personalized, and accessible—helping millions of seniors age with dignity and independence.

Bringing It All Together

At its best, assistive robotics and AI don’t just make eldercare more efficient—they make it more human. By automating routine tasks and providing smart, personalized support, these innovations empower seniors to live fuller lives while giving caregivers the breathing room to focus on empathy and connection. The key? Embrace these technologies thoughtfully, always keeping the person—not just the problem—at the heart of the solution.

Digital Platforms for Social Engagement and Mental Wellbeing

Aging shouldn’t mean isolation, yet for millions of seniors, loneliness is a stubborn reality. According to the National Academies of Sciences, nearly one in four adults over 65 is socially isolated—and that has real consequences, from depression to higher mortality risk. But here’s the bright side: a wave of digital platforms is turning the tide, connecting seniors with friends, family, and even new communities, all from the comfort of home.

Apps and Communities Breaking Down Barriers

Today’s senior-focused apps aren’t just about video calls—they’re about building meaningful connections. Platforms like Papa pair older adults with “Papa Pals” for companionship and assistance, whether virtually or in person. Meanwhile, online groups on Facebook or specialized forums like AgingCare create safe spaces where seniors can swap stories, ask questions, or just chat about their day. Even something as simple as a daily trivia game app can spark conversation and a sense of belonging.

What’s really exciting? Many of these platforms are designed with seniors in mind—think larger fonts, voice commands, and simple navigation. This thoughtful design helps break down tech barriers, making it easier for older adults to dive in and stay connected.

Virtual Reality: A Window to the World

Imagine taking a stroll through the streets of Paris, exploring the Great Barrier Reef, or walking through your childhood neighborhood—all without leaving your chair. That’s the promise of virtual reality (VR) in eldercare. Companies like MyndVR and Rendever craft immersive experiences tailored to seniors, offering both recreation and cognitive stimulation.

VR isn’t just fun; it’s therapeutic. Studies show that engaging in VR activities can reduce anxiety, improve mood, and even spark memory recall in those with dementia. Plus, group VR sessions in senior communities foster social interaction, turning solitary activities into shared adventures. It’s a powerful reminder that the world is still within reach, no matter your mobility or location.

Mental Health Support, Tailored for Seniors

Mental wellbeing is just as vital as physical health, yet it’s often overlooked in older adults. Thankfully, digital tools are stepping up here too. Apps like MindMate blend brain games with mindfulness exercises, helping seniors stay sharp and manage stress. Others, like Woebot Health, use AI chatbots to provide conversational support—offering a friendly ear anytime, day or night.

Importantly, some mental health platforms now offer senior-specific counseling services via teletherapy. This means older adults can access licensed therapists who understand the unique challenges of aging, all without the hassle of travel. It’s confidential, convenient, and can make a world of difference.

Tips to Encourage Tech Adoption Among Seniors

Of course, even the best platforms are useless if no one uses them. The good news? With a little patience and the right approach, you can help the seniors in your life embrace these digital tools. Here are some practical tips:

  • Start simple: Introduce one app or device at a time to avoid overwhelm.
  • Focus on interests: Whether it’s gardening groups, classic movie clubs, or virtual travel, tailor tech to their passions.
  • Offer hands-on guidance: Sit down together, walk through the basics, and let them practice.
  • Highlight the benefits: Emphasize how these tools keep them connected and entertained.
  • Be patient and positive: Celebrate small wins and avoid frustration—learning tech is a journey, not a sprint.

Remember: It’s not about forcing technology, but about opening doors. When seniors see how these platforms enrich their lives, adoption often follows naturally.

By thoughtfully integrating digital platforms—from social apps to VR adventures and mental health support—we’re not just filling time for seniors. We’re fostering connection, sparking joy, and supporting emotional wellbeing. Because at the end of the day, everyone deserves to feel seen, heard, and part of a vibrant community—no matter their age or tech savvy.

Data Security, Privacy, and Ethical Concerns in Eldercare Tech

When it comes to eldercare technology, there’s a lot more at stake than just convenience or efficiency. We’re talking about deeply personal health histories, daily routines, even biometric data—all stored and transmitted through devices and apps. For seniors, whose trust and wellbeing hang in the balance, safeguarding this sensitive information isn’t just a technical requirement; it’s a moral imperative. Because once privacy is breached or data falls into the wrong hands, it’s not just a matter of identity theft—it’s a breach of dignity.

The Regulatory Tightrope: HIPAA, GDPR, and Beyond

Navigating the regulatory maze is no small feat. In the U.S., the Health Insurance Portability and Accountability Act (HIPAA) sets strict rules on how personal health information (PHI) must be protected—think encryption, access controls, and audit trails. Meanwhile, the EU’s General Data Protection Regulation (GDPR) demands explicit consent and gives individuals the right to access or delete their data. Sounds straightforward, right? Not quite. Many eldercare tech solutions straddle borders or blur lines between medical and consumer devices, creating gray areas where compliance isn’t crystal clear. For example, a fall-detection smartwatch might collect health-related data but isn’t always covered under HIPAA. This patchwork of rules can leave providers and families scratching their heads about who’s responsible—and what’s actually protected.

Here’s the real challenge: how do we harness powerful new tools without trampling on seniors’ autonomy or privacy? It’s tempting to deploy every sensor and AI algorithm available, but just because we can doesn’t mean we should. Consent must be meaningful, ongoing, and understandable—especially for seniors who may have cognitive impairments or limited tech literacy. Imagine a dementia patient whose family installs a smart camera system to keep her safe. Is she truly aware of the constant monitoring? Does she have the chance to opt out or set boundaries? Respecting seniors means involving them in these decisions as much as possible, not just imposing technology “for their own good.”

Remember: Ethical eldercare tech isn’t only about compliance checkboxes—it’s about honoring the person behind the data.

Best Practices for Families and Providers

So, how do we get this right? It starts with a thoughtful, transparent approach. Whether you’re a healthcare provider, a family caregiver, or a tech vendor, here are some practical steps to consider:

  • Prioritize transparency: Clearly explain what data is collected, how it’s used, and who can access it. Avoid jargon—plain language builds trust.
  • Obtain informed, ongoing consent: Don’t treat consent as a one-time hurdle. Revisit permissions regularly, especially as new features roll out.
  • Limit data collection: Gather only what’s necessary to provide care or improve safety. More data isn’t always better—and it increases risk.
  • Invest in robust security: Use encryption, multi-factor authentication, and regular security audits to protect sensitive information from breaches.
  • Advocate for seniors’ voices: Involve seniors directly in tech decisions whenever possible. Respect their preferences and boundaries.
  • Stay compliant—but think beyond compliance: Regulations are the floor, not the ceiling. Ethical care should always aim higher.

Why This Matters More Than Ever

With the explosion of telehealth, smart home devices, and AI-powered monitoring, eldercare is entering a new era—one full of promise but also pitfalls. According to a 2022 survey by Pew Research, nearly 80% of Americans worry about how companies use their personal data. Seniors, who may be more vulnerable to scams or misunderstandings, deserve even greater care. After all, technology should empower them, not expose or control them. If we get this right, we can build a future where innovation and compassion go hand in hand—where seniors live safer, more connected lives without sacrificing their privacy or dignity.

At the end of the day, protecting sensitive data and respecting seniors’ autonomy isn’t just good practice—it’s the foundation of truly ethical eldercare. And that’s a future worth fighting for.

Conclusion: The Future of Eldercare Innovations

Technology is quietly but powerfully transforming the landscape of senior care. From AI-powered virtual assistants that remind Dad to take his meds, to smart home sensors that alert caregivers if Mom takes an unexpected fall, these tools are helping seniors live safer, more independent lives. Telehealth platforms bridge the gap for those in rural areas or with mobility challenges, while social apps combat loneliness by keeping loved ones connected—even from miles away. It’s a revolution that touches nearly every aspect of aging, making it more dignified and connected than ever before.

But here’s the thing—innovation means little if it’s not accessible, intuitive, and built on a bedrock of trust. Seniors deserve technology that’s as easy to use as flipping a light switch, not something that leaves them frustrated or overwhelmed. Equally important, we must safeguard their privacy and autonomy. Designing with empathy, simplifying interfaces, and prioritizing ethical standards aren’t just nice-to-haves—they’re non-negotiables.

How You Can Champion Better Eldercare

Whether you’re a family member, caregiver, or healthcare provider, embracing these innovations starts with a few simple steps:

  • Stay informed: Follow reputable sources on eldercare tech trends
  • Test new tools: Pilot devices or apps before fully adopting
  • Prioritize user experience: Choose solutions seniors genuinely enjoy using
  • Advocate for accessibility: Push vendors to simplify and personalize
  • Keep ethics front and center: Demand transparency and data protection

Remember, the goal isn’t to replace the human touch but to amplify it—freeing up time for meaningful connection and personalized care.

Looking Ahead

The future of eldercare is bright if we lean in thoughtfully. By staying curious, proactive, and compassionate, we can harness technology not just to extend life, but to enrich it. After all, aging is universal—and when we invest in better eldercare today, we’re shaping a more empowered tomorrow for all of us.

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